Bumble and bumble. Teamed up with Dazed preferred Fumi
Nagasaka to lens a sequence of avenue-forged teenagers after their dramatic
hair makeovers
The transformative energy of a haircut is famous in the
fashion industry. The previous few years alone have seen Ruth Bell ascend to
stardom together with her now-signature buzzcut, Fernanda Ly emerge as Louis
Vuitton’s candy-haired muse and Peyton Knight make her Alexander Wang debut
with a bold bowl cut, agreed to just moments before the show.
Bumble and bumble. Is the reputable salon trying to rejoice
this strength; artistic director Laurent Phillippon recently teamed up with
photographer Fumi Nagasaka to create dramatic new seems for a series of New
York young adults. Nagasaka became largely accountable for the casting process,
admitting “I don’t definitely go to the streets and search for them, I simply
locate them once I stay my everyday life. I discover them at the trains, at
Trader Joe’s, at Starbucks... Sam, who is in this story, I located him at a
Bernie Sanders rally.”
This casting procedure is markedly special to that favoured
by way of these days’s industry, which usually harnesses the capability of
Instagram influencers to communicate its message. “Nowadays all people does
Instagram casting however, for me, I need to find human beings with my eyes,
talk to them and experience their vibes and personalities”, says Nagasaka. “I’m
certain it’s easy to locate people, and you may genuinely discover a lot that
way, but I like and revel in the technique of finding them by myself. When I
take their pics, the testimonies I actually have with every one in every of
them indicates inside the pictures and I get very attached; that is the
splendor of the images.”
This delight in finding unpolished skills is obvious in a
series of distinct portraits which reject stylised glamour, as a substitute
celebrating the individuality of current children. “Fumi captured the poetry of
youth years”, stated Bumble and bumble.’s inventive director Laurent Philippon.
“At this age, all of us undergo struggles – our bodies are changing, our
personalities are blooming. Today’s young adults love to experiment with
clothes, make-up and hair, but they’re definitely opinionated and virtually
aware about what’s cool and what’s now not.”
“I don’t virtually visit the streets and search for them, I
simply locate them when I live my ordinary lifestyles. I locate them at the
trains, at Trader Joe’s, at Starbucks... Sam, who's on this tale, I discovered
him at a Bernie Sanders rally” – Fumi Nagasaka
Experimentation, however, may be daunting, especially
considering the significance we region on our hair as a marker of
identification. Philippon famous that Tess was the maximum nervous of the
fashions, arriving on set with long hair that she turned into reluctant to reduce.
“When I saw her angel face punctuated with the ones extremely good, sturdy
eyebrows, I knew that she may want to cross for a daring haircut – I left the
perimeters and back lengthy and chopped off the top.” Luckily, she cherished
it.
Sixteen-year-vintage Sam acquired an equally drastic
makeover, fueled via Philippon’s perception that young souls need to be free to
combine it up. “He’s very masculine, I knew he could take a special look. So I
went a Seventies English rock famous person style with mullet bits in the back,
heavy sideburns and a short fringe. He rocked it!”
For Philippon, a terrific haircut is the one way to revamp
an entire private aesthetic without going to excessive measures. “Hair is the
only a part of the frame that may be changed substantially with out causing any
permanent damage. We can shape it to reflect our persona, to attract interest
or to assignment a chosen identification or mood – it’s our of completion.”
Hair Bumble and bumble., Global Artistic Director Laurent
Phillipon, Bumble and bumble hair colourist Zoe Wiepert, makeup Violette at
Management + Artists, models Avie Acosta, Willa Best-Doyle, Louise Buckley,
Tess Sahara, Sam Lazar, Scarlet Potts, photographic assistants Eduardo Silva,
Kohei Kawashima, fashion assistants Ioana Ivan, Alison Isbell, Nina Perlman,
hair assistant Ivan Matsumoto, make-up assistants Samantha Linn, Grace Fong,
casting Fumi Nagasaka
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